Inbound pipelines
New leads researched, scored against your ideal customer profile and routed to the right sales rep.
We build the systems behind your go-to-market.
GTM engineering for B2B teams. Enrichment, lead routing, signals and CRM systems, built in code.
What we've built.
Enrichment pipelines
Company and contact data from several providers, with rules for which source wins, confidence checks, and unclear matches sent to a person. We can also stop enrichment overwriting values your team entered.
Signals
A live system that tracks hiring at target accounts. When a champion (the person who backed you at a customer) changes jobs, the account they left is flagged for a new champion and their new company gets a follow-up. We can also track visits from known contacts. Hiring, funding and custom signals built to order.
Multi-channel routing
Reps pick email, LinkedIn or phone in HubSpot, and the contact is enrolled under that rep's own account, with a minimum gap between approaches on each channel. Covered by tests for missing profile data and API failures.
CRM design
An Attio CRM built around how the company actually sold: partners, programmes and technical validation stages, not just contacts and deals.
Meeting attribution
Sales calls are read automatically to record in HubSpot how each new lead heard about you. Calls with no one from outside the company are skipped rather than guessed.
Durable systems, not integration glue.
We build GTM systems the way software teams build products. The work lives in code and version control, is tested before it touches live data, and has logging and alerts, so failures are visible and can be re-run.
We also map the process before touching the tools, agree which source wins before changing records, and send uncertain matches to a person.
example runhiring signal
scan2 sources, 1 job after removing duplicates
matchcompany found in CRM
routeaccount owner notified
enrichdata provider didn't respond, retried
reviewunclear contact sent to a person
How we work together.
GTM engineering
From $7,500 a month
Ongoing GTM engineering, with the scope agreed each month. We start with the system that matters most, such as an inbound pipeline, enrichment or a set of signals, get it running, then move on to the next. Cancel with one month's notice.
Get in touch- You bring
- A clear priority, someone who can make decisions, and access to the systems involved.
- First month
- Usually one system designed, built and running in your stack.
- After that
- We work on the next priority and maintain what's already built.
- You keep
- The code, workflows and documentation.
What's your most urgent problem?
Send a short note about your team and what's getting in the way.
Or find us on LinkedIn.
Seagrass is a UK GTM engineering practice run by Richard Packham.